My most familiar industries are the auto, arts, and coffee industries, although I have been fortunate enough to write and ideate for a few others too.
Some Smaller Projects or One-offs
A Few Bigger Projects or Campaigns
ARTS COMMUNITY BROCHURE
Writing about the arts community of Sioux Falls, with curiosity and an emphasis on experiential language.
Introducing a new identity for a company that the community is already familiar with requires the perfect balance of sophistication and swagger.
JAM ART AND SUPPLIES
"Seeing A Human Record, for me, was like drinking good whiskey. Nostalgia and just the right amount of philosophical possibility served up in a mattress-wrapped glass...."
This campaign focused on a unique aspect of the Vern Eide culture: the “Eide Effect”.
This radio show focused on letting clever people have random and amusing conversations for the enjoyment of others.
Chasing a story was thrilling, editing could be grueling, but learning how to do all that-and do it well-was an awesome way to spend a summer.