Eide Effect

Copywriter | vvi, 2016


I joined the team right as vvi was launching a campaign for one of the most well-known car sales companies in our region. The campaign focused on one aspect of the company: the “Eide Effect”, or the unique and enjoyable experience of buying a car from Vern Eide Motorcars. To portray that, we used witty, whimsical writing, paired with sophisticated design.

 
 

 
 

EIDE EFFECT BLOGS

Excerpt:

This car has an attitude. Somewhere in between sass and class, the remaining factor is…well, a derriere. As in yours. Sit in a 2016 Acura TLX and you’ll feel the car egg you on as you accelerate, as though it’s saying, “come on, is that all you’ve got?”.

This luxury mid-sized sedan is a driving experience that leaves you smiling long after you’ve gotten out of the car.

(From “Meet the TLX”)